Informatica, a leading data management solutions provider, has recently launched an AI-powered tool for marketers. This new tool is designed to help marketers enhance their marketing strategies and drive better business outcomes. The new tool, named "Informatica Intelligent Cloud Services for Marketing," leverages AI and machine learning to provide marketers with advanced insights into customer behavior and preferences. It offers a suite of features that enable marketers to create more personalized and effective marketing campaigns, increase customer engagement, and optimize marketing spend. One of the key features of Informatica's AI tool for marketers is its ability to analyze customer data and generate predictive insights.

Position is open to Remote candidates in the US or Canada. Must be able to work starting around 9am EST to connect with teammates in Oslo, Norway. Founded in 2010, Tapad cracked the code on cross-device marketing technology. Our groundbreaking, proprietary technology assimilates trillions of data points to find the relationship between smartphones, desktops, laptops, tablets, and connected TVs. Ten years later, we are processing data at petabyte scale, with an engineering team that comprises roughly half of our entire organization.

Position is open to Remote candidates in the US or Canada. Must be able to work starting around 9am EST to connect with teammates in Oslo, Norway. Founded in 2010, Tapad cracked the code on cross-device marketing technology. Our groundbreaking, proprietary technology assimilates trillions of data points to find the relationship between smartphones, desktops, laptops, tablets, and connected TVs. Ten years later, we are processing data at petabyte scale, with an engineering team that comprises roughly half of our entire organization.

About to start building your martech stack? Here's everything you need to know! Marketing technology, also known as martech, is essentially the technology that marketers use to attract and retain customers for the business. These tools are generally used to automate and streamline processes, thus saving a lot of time and effort for your marketing team. The tools can even help your marketers crunch numbers and analyze the success of their marketing campaigns and efforts.

Industry leaders around the world are using artificial intelligence to enhance their business with marketing technology. Whether it's analyzing consumer interests and data, guiding sales decisions and social media campaigns or other applications, artificial intelligence is changing the way we understand marketing in many industries. Let's talk about the latest ways that businesses can utilize these powerful tools to achieve their marketing goals. A lot can change over several years, especially in trending artificial intelligence technologies. The same goes for AI in marketing applications. Understanding the basic ideas behind applications of AI in marketing solutions can generate unique ideas that can break new ground in various industries.

Account engagement startup 6Sense today announced that it closed a $125 million series D funding round led by D1 Capital Partners, valuing the company at $2.1 billion post-money. Business-to-business buyers are typically 57% of the way to a buying decision before they engage with sales departments. Moreover, only 23% of executives are confident in the speed at which they're gaining accurate insights. Motivated by the idea that AI might have a role to play in helping seal the deal, five entrepreneurs -- Amanda Kahlow, Dustin Chang, Premal Shah, Shane Moriah, and Viral Bajaria -- cofounded 6Sense in 2013. The platform also triggers marketing communications through apps like Marketo and Eloqua in response to sales prospects' demands. Moreover, it enables salespeople to engage with buying teams via multichannel, multitouch campaigns.

Regardless of size, most companies are using some form of martech, from email automation tools like MailChimp to social media management tools like Sprout Social. For enterprise-level organizations, the explosion of tools combined with new capabilities like AI and machine learning make it possible to scale marketing efforts more quickly and efficiently than ever before. Even so, there is a dark side to all this tech--namely, confusion. In 2011, Scott Brinker's martech landscape contained just 150 tools. A survey by the World Advertising Research Center and global finance company BDO, revealed that 76% of marketers wanted to add more tools to their existing martech stack.

Last month, WPP, the holding company for multiple agencies and networks including Oglivy, GroupM and Kantar, released its annual results for 2019. The company put forth a number of objectives across various business units, but one line especially caught our eye: "In the next two years, we plan to train 50,000 people to be able to articulate the power of artificial intelligence and its value to clients, and to accredit 5,000 data scientists, engineers and creative technologists in the key marketing technologies." Training a full staff on AI is no easy task, but to undertake an initiative to train 50,000 people is something that takes enormous coordination. "Our AI skills development program is very exciting and spans executive education," said WPP's CTO Stephan Pretorius. To make its AI training goals a reality, WPP is currently developing a graduate diploma with Oxford Saïd Business School and rolling out a data science academy created in partnership with General Assembly.

Managing Marketing is a weekly podcast hosted by TrinityP3. Each one is a conversation with a marketing thought-leader, professional, practitioner or expert on the issues and topics of interest to marketers and business leaders everywhere. In this special series, TrinityP3's Anton Buchner, discusses the rise of Artificial Intelligence and the impact it is having on marketing. Jay Henderson is the Senior Vice President of Product Management at Acoustic (formerly Watson Customer Engagement – purchased from IBM by Centerbridge Partners, and rebranded in 2019 as Acoustic). He talks about how machine learning algorithms should be seen as working together with marketers. Offering options and solutions for marketers to assess and consider, rather than being seen as a distrustful'black box' of solutions running rampant by themselves. Welcome to Managing Marketing, a weekly podcast where we sit down and talk with marketing thought leaders and experts on the issues and topics of interest to marketers and business leaders everywhere. To discuss this I'm sitting down today with Jay Henderson. Jay is the senior vice-president of product management for Acoustic. Thanks, I'm really excited to be here. You've just flown in so you've got over your jetlag? I got here a couple of days ago. We're here today in Sydney to launch the Acoustic brand and the company into the Australian market.

On May 8th, 2018, Google shocked the world by showing how its Artificial Intelligence (AI) based voice assistant, the Google Assistant, could speak just like a normal human being and make an appointment with a hair salon. The AI was so advanced that in addition to sounding like a human, it produced all the nuances that a person would make while talking. This small demonstration was just a sneak peek of what mankind will accomplish with AI in the future. AI is basically a machine or software that has the ability to think intelligently and make decisions on its own. Thanks to the advances in computers and other related technology, AI has evolved rapidly beyond imagination in recent times.